Elf Cosmetics Lash & Roll Curling Mascara Black‎

What is it:

a mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.

Why you'll love it:

Gives your lashes maximum curl and lift

Double-sided and curved silicone brush works to separate, lift, and curl each lash

Smudge- and flake-resistant formula

Vegan and cruelty-free

Get maximum curl and unbeatable lift-no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.

How to apply curling mascara:

Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes.

Use the longer bristles to comb through lashes to separate and lift.

Layer a second or third coat for maximum curl before the first coat has dried.

the soap factory: a legacy of purity and trust

in the heart of craftsmanship and innovation, the soap factory emerged as a beacon of purity, dedicated to bringing the finest selection of personal care products to discerning customers worldwide. with a commitment carved from the essence of transparency and quality, our journey began with a simple yet profound mission: to envelop every home with the luxury of genuine, original products sourced directly from the heartlands of the uk and the us.

our promise of authenticity

at the soap factory, authenticity isn't just a word; it's our foundation. we understand the trust you place in us when choosing our products, which is why we go the extra mile to ensure every item we offer is 100% original, purchased directly from the esteemed manufacturers in the uk and the us. this direct line of procurement not only guarantees the authenticity of our products but also ensures they meet the high standards of quality and craftsmanship expected by our customers.