Fragrance Family: Floral
- Top notes: Pear Blossom
- Heart notes: White Gardenia, Jasmine
- Base notes: Brown Sugar, Patchouli
Escape into a joy-fuelled fantasy land with Gucci Flora. Evolving into a new delicious Eau de Parfum, a floral yet delicately sweet scent, Gucci Flora Gorgeous Gardenia relaunches in a new campaign filled with flowers and fluffy animals. A signature floral scent for all free-spirited women full of positive energy.
Directed and shot by artist Petra Collins and fronted by artist, actor, trailblazer and philanthropist Miley Cyrus, The #FloraFantasy campaign is a journey through a candy pink world, inspired by Japanese anime and filled with pop references where more is more.
“The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the world of flowers in an unexpected way. The inspiration comes from Miley Cyrus, an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time… Because who says that someone with a rock ‘n’ roll attitude can’t live in a world of flowers and embody the Flora universe?” Alessandro Michele.